Yes, I am really quoting Madonna in the title of this blog.
But these words hold true in business as well as pop culture. Here are seven simple rules, compiled with the help of my colleague and friend, Wendi Caplan-Carroll of Constant Contact. These rules don't only apply to dating, love, sex, and marriage -- but also to customer engagement and business practices.
- "If you like it then you shoulda put a ring on it" (to quote another pop icon). Great clients trust and commit to you and vice versa. They forgive minor errors and allow relationships to develop over time. Be wary of the client or service firm who is always "on the prowl" for a better or more appealing price or offer.
- Don't put out too soon and don't nag. When you're pitching new business, do not feel compelled to "get into bed" with prospects if you feel that the "fit" isn't right or that the relationship may have issues. Similarly, new employees and vendors should have a trial period before you bring them deeply into your business. Desperation leads to mistakes, and too many businesses move quickly on relationships or projects without thinking them through. Stay in touch with prospects periodically, but don't chase them constantly for new business.
- That "first kiss" says a lot. If a client or service provider is noncommital or cold,
that could be a danger sign. The early days of business relationships are important.
- Communication is key. Listen well to what clients or business associates are saying, speak frequently and don't "go missing" when times are tough. See #6.
- Don't ignore the frogs...they could be princes. Sometimes new business from unexpected places. That said, you should always behave like royalty (self-confident, not snobbish) when you're out and about networking.
- Be honest. Deliver bad news early and frankly. Know your limitations and, if you screw up, fess up. Breaking-up is hard to do and if you have to part ways with a client or colleague, better to do it in person and with dignity and grace.
- Respect is as important as money in any relationship.
So, keep your passion for innovation, great service, and kindness alive and well throughout your customer and client engagement, and you may just get carried across the threshold to prosperity!
Sing along!
A new rendition of an old fave