G-d is Great Marketing: Sunday AM Sermon

Spiritual enlightenment or SPAM?

This morning, following a hearty Easter breakfast of matzoh and traif-free chicken sausages, I set out on my Sunday morning power-walk in the 'hood.  (Can a suburban enclave of colonials be considered a 'hood?  I'm still not certain.)

In any event, a car drove up slowly next to me as I walked.  The driver might have had the look of a serial killer (small, wire-framed glasses, unmemorable vehicle), but I slowed down regardless.  He pressed a small four-color pamphlet into my hand.  The headline read, "Love:  Looking for the Real Thing?"  Hmmmm...

He drove off.

The mini-brochure was a marketing piece for the Harvest Time Church in Greenwich, Connecticut.  (They actually have a decent website...I checked it out.)  Although I have my own personal belief system and am not currently in the market for a spirituality tune-up, I could not help but respect the great guerilla marketing tactic.  No door-knocking on Easter Sunday...no intrusive in-your-face infomercials...no assaultive street corner tactics.  Just a simple drive-by on a peaceful Sunday.  (The aforementioned "love" the brochure referred to was a love of G-d.  The copy was simple and compelling.  The graphic design was not NY agency slick, but it worked for the purpose.  The brochure even contained a bar code...perhaps they scan it when someone brings it into the church and you win a prize of some sort -- a quality place in heaven, perhaps.)

So, whether the product is snugglies, shoes, or spirituality, marketing has clearly become a part of our daily lives, even on religious holidays.  This campaign was actually quite effective and, as a result, I ended up "spreading their word" via my blog.  (Now if they had only asked me to friend them on Facebook, follow them on Twitter, or check-in on Four Square, they REALLY would have had a blessed campaign!)

 

 

Comments

[Michael Pilla]

Amen sister. So much of marketing is simply getting your message in front of people and letting them decide...God does work in mysterious ways, be it a burning bush, an itinerant preacher, a guy in a car cruising for converts...or getting someone to mention a church in her blog...

[Ian Lazarus]

Very Entertaining post !! I need some juice on my blog. www.FindaShorehome.com !!