Of course, I love my planet!
I was a member of the Ecology Club in high school -- long before it was cool to be green. I saw An Inconvenient Truth, represent two socially-responsible green clients, recycle religiously, and even wrote two articles this month about green marketing. I will stoop to pick up garbage in public places (provided it doesn't put me in the path of oncoming traffic), I love shopping at Whole Foods, and I will usually say "no" to an extra plastic bag in the grocery store or deli. I am even training myself to use the backs of documents as scrap paper (although I confess that I still have a taste for funky little pristine notepads).
As Earth Day nears, the media is in a veritable organic feeding frenzy, and many people and companies are feverishly jumping on the green bandwagon (or Prius), hell-bent on capturing their share of "the other kind of green" from the environmental trend. I hear the words, "Carbon Footprint" uttered as many times as "Dancing With the Stars" and, frankly, the whole thing is getting a little exhausting (especially since many people who use the term couldn't define it if they had green pea-shooters pointed at their heads)
Getting smarter about our planet and how to preserve it is essential. Talking all the time about how and why you're doing it can be self-serving and obnoxious. I think that, with time, the true "Green Gurus" will rise to the top. And the "Faux Green Carpetbaggers" will dance off, counting their green. Will the earth be better because consumers are having Green Weddings and Green Bar Mitzvahs, wearing green hemp, and eating lots of organic green veggies? Perhaps. Let's hope that the polar ice cap hasn't melted by then...
For the green truth, go to:
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